1. Project Scope & Challenge
C-creators is a non-profit organization with a clear mission: accelerating the circular building economy in the Amsterdam Metropolitan Area. Like many purpose-driven organizations, they face the challenge of limited capacity and diverse skill requirements—especially when it comes to communication.
The goal: How can a small team create high-quality, consistent, and impactful content—without extra hands? Together with AIO, C-creators set out to find a solution that would not only support communication but also scale with the organization.
2. Approach & Solution
The collaboration began with a compact pilot involving a small internal team. Through interviews, observation, and user panels, we developed the first AI Agent to support content creation and knowledge sharing.
Our approach included:
Facilitating qualitative interviews to help train the AI Agent in tone, language, and context
Feeding the Agent curated research and publications as source material for hub and hygiene content
Using AI notetakers during customer panels and internal sessions to collect valuable insights
Delivering a hands-on GenAI training for the broader team
Providing a practical cheat sheet and ongoing support for everyday use
The goal: build an AI Agent that reflects C-creators' mission, communication style, and day-to-day reality.
3. Result
The AI Agent now actively supports the team in:
Structuring and reusing input from panels, interviews, and meetings
Producing social posts, blogs, newsletter and internal communications faster
Creating consistent messaging with less manual effort
A live onboarding session helped bring the entire C-creators team up to speed. Since then, the whole team has been actively using the Agent and embracing AI in their daily work.
