HANOS wanted an efficient and scalable solution for their content strategy and daily content creation. They were looking for a way to generate high-quality, consistent content that strengthens their brand and supports their marketing goals. The goal was to not only create daily content, but also to develop strategic content concepts that fit within their HERO-Hub-Hygiene model.
AI Opener implemented two collaborative custom Agents for HANOS:
Content Strategy Agent:
This Agent was responsible for developing content concepts according to the HERO-HUB-HYGENE principle. Specifically for HANOS, the AI Assistant was trained on their high-quality seasonal magazines, which serve as a starting point for impactful content concepts. These magazines acted as the backbone of their content strategy, resulting in strategic input for both Hub and Hygienic content.
Daily Content Creation Agent:
A special copywriter Assistant was developed in collaboration with the HANOS content creation team. This Assistant was trained to write in the specific tone of voice of HANOS and was equipped with various content creation frameworks and psychological models. This version could write different types of content, including blogs, web texts, magazine texts, social media content, advertisements and advertorials.
The implementation of the two Assistants resulted in a seamless and efficient content creation workflow. The Content Strategy Agent provided valuable strategic concepts, while the Daily Content Creation Agent converted these concepts into high-quality and consistent content. This has enabled HANOS to optimize and accelerate their content strategy, leading to better marketing results and a stronger brand.
