HANOS wanted to find an efficient way to enrich their product database. With thousands of items in their catalog, manual enrichment was time-consuming and error-prone. They needed a solution that was scalable and fast.
Challenge: frustrating and time-consuming work
Every week, multiple colleagues struggled with manually researching, structuring, and writing product information. It wasn’t challenging or creative work—just a necessary burden: time-consuming, repetitive, and a source of frustration. On top of that, it was often done ad hoc, squeezed in between other tasks, leading to inconsistencies and unnecessary workload pressure.
Reducing manual work in creating product descriptions.
Improve the consistency and quality of product information.
Accelerating the process of bringing new products to market.
Solution: An AI-driven product information researcher & marketer
This project introduced an AI Assistant that not only generates product descriptions but also supports bulk processing, based on the principles of HANOS' corporate identity and tone of voice. This tool uses advanced AI algorithms to automatically enrich and supplement product information.
The first version of the Product Enrichment AI Assistant has three core functionalities:
Automatic generation of product information.
Enrichment and rewriting of existing information.
Bulk processing of product data from datasheets.
By following clear instructions and contextual guidelines, such as:
Company information & tone of voice
Product name & description structure
Successful past examples as a reference
Result: from chaotic burden to streamlined process
Bulk functionality & centralized coordination → Where multiple colleagues were previously involved, one person now acts as the editor. This happens at a fixed time each week instead of being squeezed in under pressure.
High-quality automatic translations → “The translation function has really helped us make our content available in multiple languages. The quality of the translations has been approved by our native marketer, which is a fantastic start.” Jan Karel Renaud, MK director HANOS
Thanks to the Product Enrichment tool, HANOS was able to enrich hundreds of articles in a short time. This not only saved time but also improved the consistency and quality of their product data. The efficiency and speed with which this tool works has had a significant impact on their operational processes.
With this solution, the product information process is not only faster and more efficient but also much more enjoyable to work with.
